Case Studies

Unlocking Success: Case Studies in Effective Marketing Strategies, Solutions, and Translation Services

Driving Growth Through Long-Term Partnership and Multi-Channel Marketing

Introduction

Onnio, a UK-based rooftop tent brand, has transformed how people experience spontaneous and adventurous travel. Their high-quality rooftop tents, including the Traveller, Nomad, and Deluxe models, turn any car into a camper, offering a practical, premium, and affordable alternative to camper-vans and hotels. MM Digital has partnered with Onnio over a long-term relationship to build their brand presence, drive sales, and support business growth through consistent, multi-channel marketing efforts.

Client Overview

Onnio’s mission is to make camping accessible, flexible, and exciting, empowering customers to explore anywhere a car can take them. Their unique offering includes quick setup tents with all accessories included, free nationwide delivery, hand delivery with installation, and 30-day returns. They target UK campers seeking comfort, quality, and value.

Challenges and Objectives

When MM Digital first began working with Onnio, the brand was in its early stages, navigating through branding refinements and looking to build a strong and recognisable identity. Key challenges included:

Establishing a clear and consistent brand identity during multiple rebranding stages.

Building awareness and credibility in a competitive outdoor leisure market.

Driving traffic and conversions through targeted campaigns.

Creating and maintaining a seamless e-commerce experience.

Leveraging seasonal demand without losing year-round engagement.

Our shared objective was to develop a unified marketing strategy that supported brand evolution, boosted online sales, and strengthened customer loyalty.

MM Digital’s Approach

MM Digital implemented a long-term, holistic marketing strategy for Onnio, including:

Brand Development: Guided Onnio through multiple branding changes to ensure consistency, clarity, and strong market positioning.

Paid Advertising: Designed and managed high-performing ad campaigns to target ideal customer profiles and optimise seasonal sales windows.

Email Marketing: Built and executed targeted campaigns to engage past customers, nurture leads, and promote offers.

Shopify Management: Optimised the online store for user experience, mobile responsiveness, and conversion.

Creative Content: Produced compelling visuals and copy for social, ads, and email to showcase product benefits and lifestyle appeal.

Results and Impact

Our partnership with Onnio has delivered measurable success:

A strong and consistent brand identity now recognised across all customer touch points.

Significant increase in website traffic and online sales year-on-year.

Improved ad performance through refined targeting and creative testing.

Enhanced customer engagement via personalised email campaigns.

Streamlined Shopify store experience resulting in higher conversion rates.

Conclusion

Through a long-term, collaborative partnership, MM Digital has supported Onnio in evolving their brand, refining their marketing approach, and driving sustainable growth. Our work together continues to adapt to the market, ensuring Onnio remains a leading choice for UK campers seeking adventure, comfort, and quality.

Evolving a Beloved Brand Through Creative Partnership and Strategic Overhaul

Introduction

Yvonne Coomber is a celebrated British contemporary artist, known for her vibrant, nature-inspired paintings that capture joy, colour, and emotion. Her work is exhibited internationally and collected by art lovers around the world. MM Digital has worked with Yvonne Coomber over many years, guiding the brand through challenging market conditions, evolving her online presence, and collaborating with other agencies and partners to deliver a complete brand transformation.

Client Overview

The Yvonne Coomber brand embodies beauty, positivity, and connection to the natural world. Beyond original artworks, the business offers fine art prints, homeware, and lifestyle products that bring her signature style into everyday spaces. The brand appeals to both loyal collectors and new audiences, with an emphasis on accessibility, quality, and emotional impact.

Challenges and Objectives

When MM Digital first began working with Yvonne Coomber, the brand was established but faced new challenges brought on by shifting market conditions and evolving consumer behaviour. Key challenges included:

Maintaining brand relevance and connection with audiences during difficult trading periods.

Managing the complexities of brand messaging across multiple product lines.

Collaborating with other creative and technical partners to align vision, design, and functionality.

Updating the brand identity without losing the emotional essence that customers love.

Streamlining the e-commerce experience for a growing product catalogue.

Our shared objective was to deliver a full brand overhaul that respected the existing heritage while positioning Yvonne Coomber for future growth, both online and offline.

MM Digital’s Approach

MM Digital developed a comprehensive, collaborative strategy to evolve the Yvonne Coomber brand:

Brand Overhaul: Partnered with design agencies, photographers, and technical teams to refresh the brand’s visual identity, messaging, and online presence.

Creative Direction: Maintained the integrity of Yvonne’s artistic vision while ensuring a consistent and impactful presentation across all marketing channels.

Collaborative Project Management: Coordinated efforts between multiple partners to ensure smooth execution and unified outcomes.

Website Revamp: Oversaw a full rebuild of the e-commerce platform, enhancing navigation, imagery, and storytelling.

Campaign Development: Created targeted digital campaigns to re-engage existing collectors and introduce the brand to new audiences.

Results and Impact

The long-term partnership has delivered tangible results:

A renewed and modernised brand identity that retains its artistic heart.

Increased customer engagement through a refreshed online and offline presence.

Enhanced collaboration between creative and technical partners, ensuring seamless brand execution.

Stronger positioning within the contemporary art market, leading to increased enquiries and sales.

A future-proofed online store capable of supporting a diverse and expanding product range.

Conclusion

Through years of close collaboration, MM Digital has helped Yvonne Coomber successfully navigate challenging times, evolve her brand, and embrace a complete transformation without losing her core identity. The partnership reflects the power of creativity, strategic thinking, and teamwork in building a brand that continues to inspire and connect with audiences worldwide.

Guiding a Trusted Local Business Through Digital Growth

Introduction

Waldrons Patisserie is a family-owned bakery based on Dartmoor, handcrafting cakes, desserts, and pastries since 1985. Known for their creativity, quality, and use of the finest ingredients, they supply restaurants and hospitality businesses nationwide. MM Digital partnered with Waldrons Patisserie to modernise their digital presence, increase brand visibility, and drive sustainable business growth.

Client Overview

Waldrons Patisserie combines traditional craftsmanship with innovative flavour combinations, offering a wide range of products including vegan, gluten-free, dairy-free, and low-sugar options. Their desserts are handmade, quick frozen for freshness, and pre-sliced for convenience, making them a trusted supplier to chefs and catering teams across the UK.

Challenges and Objectives

Before working with MM Digital, Waldrons Patisserie had a loyal customer base but a limited digital footprint. Their objectives included:

Modernising the brand’s online presence to reflect their quality and innovation.

Expanding awareness beyond existing loyal trade customers.

Strengthening seasonal product promotion to boost year-round sales.

Enhancing communication of dietary options to meet growing market demand.

Driving engagement with both trade and potential retail audiences.

The challenge was to evolve their brand digitally without losing the authenticity and heritage that customers valued.

MM Digital’s Approach

MM Digital developed a strategic plan focused on balancing tradition with digital innovation:

Brand Positioning: Refined messaging to highlight craftsmanship, product quality, and unique dietary options.

Seasonal Campaigns: Created targeted social media and email marketing campaigns to promote seasonal and best selling products.

Content Creation: Produced high-quality imagery and copywriting to showcase the artistry of their desserts.

Social Media Strategy: Built a consistent online presence to reach new audiences while deepening engagement with existing customers.

Data-Driven Marketing: Implemented performance tracking to optimise campaign effectiveness and product promotion timing.

Results and Impact

The partnership has delivered measurable results:

Significant growth in online engagement and brand awareness.

Increased seasonal sales through well-timed, visually appealing campaigns.

Stronger visibility for dietary-friendly products, attracting new market segments.

Enhanced brand perception through consistent, high-quality digital content.

A more strategic approach to marketing, aligning campaigns with business goals.

Conclusion

By guiding Waldrons Patisserie through a digital transformation, MM Digital has helped this trusted local brand expand its reach, modernise its marketing, and drive growth while preserving its core values. The collaboration has positioned Waldrons as a forward-thinking leader in the UK patisserie market, ready to meet the evolving needs of their customers.

Building a Strong Brand and Reaching New Audiences

Introduction

Iron Bark Construction is an Essex-based building and renovation specialist known for delivering high-quality craftsmanship with a personalised approach. MM Digital partnered with Iron Bark to strengthen their brand identity, expand their reach, and position them as a trusted name for bespoke building projects in the South East.

Client Overview

Founded by skilled carpenters Alex and Oscar, Iron Bark Construction specialises in bespoke renovations, new builds, and custom solutions such as kitchens, over mantles, and radiator covers. With 25 years of combined experience, the company is built on values of craftsmanship, integrity, and reliability, ensuring every project is delivered to the highest standards.

Challenges and Objectives

While Iron Bark had a strong reputation locally, their digital presence was limited, making it difficult to reach wider audiences. Their objectives included:

Establishing a consistent and professional brand identity online.

Showcasing their craftsmanship through high-quality project imagery and storytelling.

Reaching new audiences beyond existing word-of-mouth referrals.

Building trust with potential clients before the first conversation.

Positioning themselves as a go-to building partner for residential and commercial projects in the region.

The challenge was to create a brand presence that reflected their exceptional work and attracted the right type of clients.

MM Digital’s Approach

MM Digital implemented a tailored strategy to elevate Iron Bark’s brand and visibility:

Brand Development: Created a consistent brand tone and visual identity across all platforms.

Social Media Strategy: Designed and managed a targeted content plan to showcase completed projects, highlight craftsmanship, and tell the brand’s story.

Content Creation: Produced high-quality imagery and engaging copy to bring their work to life online.

Audience Growth: Used targeted social campaigns to connect with homeowners, architects, and developers in the South East.

Community Engagement: Built trust through authentic content, client testimonials, and behind-the-scenes insights.

Results and Impact

The partnership has delivered:

Significant increase in brand awareness and online engagement.

A steady flow of enquiries from high-value potential clients.

Stronger recognition of Iron Bark’s name within their target region.

A professional, cohesive digital presence that aligns with the quality of their work.

Enhanced trust and credibility with both residential and commercial audiences.

Conclusion

Through strategic brand building and targeted outreach, MM Digital has helped Iron Bark Construction strengthen their presence in a competitive market. By showcasing their craftsmanship and values online, Iron Bark is now better positioned to attract the right projects, connect with new audiences, and continue delivering exceptional building services across the South East.

Navigating the Literary Market with Impactful Campaigns