Continuously Expanding Yvonne Coomber’s Digital Presence

Picture an artist whose work already moves people, with a loyal following and a name that carries real weight, and the ambition to keep growing, reaching further and connecting with new audiences all the time. That is the story of Yvonne Coomber, and it is the kind of ongoing partnership we love to build.

Yvonne Coomber is one of the UK’s most loved contemporary artists, celebrated for vibrant, emotive paintings full of colour, light and joy. With an established presence and a devoted collector base, this was never about building from nothing, it was about continuous growth: expanding her digital reach, showcasing her work beautifully, and opening up new avenues to bring her art to more people.

That is where we came in. Our role is to keep expanding Yvonne’s digital presence, year on year, reaching new audiences and driving genuine demand for her work, while always protecting the warmth and personality that make the brand hers.

For an artist, the work speaks for itself, but only if the right people see it. The challenge is not a one-off launch, it is sustained, continuous growth: keeping an established audience engaged while constantly reaching new ones, showcasing the art in a way that does it justice, and expanding into new platforms and avenues without ever losing the brand’s authentic, joyful character.

It also meant looking beyond the existing channels. To keep growing, Yvonne’s digital presence needed to evolve, expanding onto new platforms and reworking the existing setup to encompass new routes to audience, engagement and sales.

We approached Yvonne’s growth as a continuous, evolving partnership rather than a fixed project.

On content and social, we focused on showcasing the art beautifully and consistently, keeping her devoted following engaged while steadily reaching new audiences. Through consistent content and paid advertising, we grew her reach to over 10 million social media views, and drove an 18% increase in website traffic year on year, a clear sign of sustained, compounding growth rather than a short-term spike.

Alongside this, we carried out a full platform expansion and digital rework, evolving Yvonne’s presence to encompass new avenues and routes to audience. Rather than relying on the same channels doing the same things, we opened up new opportunities for reach, engagement and sales, future-proofing her digital presence for continued growth.

The result is an artist whose digital presence keeps expanding, year on year, as vibrant and ambitious as the work itself, and we continue to grow it together.