Growing Oriels Into One Of Exeter’s Most In-Demand Venues

Picture a venue that already had the atmosphere, the crowd and the reputation, and the ambition to become the name on everyone’s lips in the city. That is the story of Oriels, and it is exactly the kind of brand we love to take to the next level.

Oriels is a standout Exeter venue, known for its energy, its nights and its place at the heart of the city’s social scene. When we started working together, the foundations were strong, a great venue with a genuine local following, but there was real room to grow: to reach further, book smarter and build a digital presence as compelling as the experience itself.

That is where we came in. Our brief was not simply to keep the lights on online, it was to grow Oriels into one of Exeter’s most in-demand venues, and to build the systems that would carry that growth.

A venue lives and dies on two things: being front of mind, and being easy to book. Exeter’s nightlife is competitive, with every bar and venue fighting for the same crowd on the same nights. To stand out, Oriels needed more than nice posts, it needed consistent visibility that captured the energy of the place, week in and week out, and it needed to turn that attention into actual bookings without friction.

The challenge was twofold. First, to build a social presence powerful enough to keep Oriels top of mind across a crowded market and drive real footfall. Second, to develop a digital booking system that made reserving a table or a night as effortless as the experience itself, removing every barrier between interest and a confirmed booking.

We treated Oriels as two connected jobs: building demand, and making it effortless to convert that demand into bookings.

On the content side, we built a consistent, high-energy social presence that captured exactly what makes Oriels special, the atmosphere, the nights, the crowd. Through consistent content, paid advertising and a genuine focus on the venue’s personality, we grew Oriels’ reach into the millions, driving real awareness and footfall across a competitive Exeter scene. The numbers tell the story: over 7.2 million social media views and more than 300,000 website visits, a level of attention that keeps Oriels firmly front of mind in the city.

Alongside the marketing, we developed a full digital booking system, turning all of that attention into something tangible. Rather than letting interest slip away, we gave Oriels a seamless way for customers to book, making the whole journey from scrolling to reserving effortless.

The result is a venue that is not just seen, but booked, with the visibility of a city favourite and the systems to match. Oriels is now one of Exeter’s most in-demand venues, and we continue to drive it forward.