Growing Lost In Hound From Brand Concept To A Thriving Ecommerce Brand
A premium dog lifestyle brand, taken from a standing start to first sales.
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Lost In Hound makes thoughtful essentials for people who take the life they share with their dog seriously. The founders arrived with a clear vision, and with no audience, no store and no launch behind it.
We built the brand and the Shopify store, launched in June 2026, and ran the marketing across Facebook, Instagram, LinkedIn and TikTok, with the products live on Amazon and Google Merchant Centre.
Results overview
Client Background
Picture a brand new name arriving in a crowded market and, within months, being spoken about like it had always belonged there. That is the story of Lost In Hound, and it is the kind of story we love to build from scratch.
Lost In Hound is a premium dog lifestyle brand, thoughtfully made essentials for people who take the everyday life they share with their dog seriously. When the founders came to us, the vision was clear and the ambition was real, but everything else was still to be built. There was no audience, no store, no digital presence, no launch. There was a brand waiting to exist, and a decision to build it properly rather than quickly.
That is where we came in. Our brief was not to tweak or to tidy, it was to take Lost In Hound from a standing start and turn it into a brand that could genuinely compete, and then sell.
The Challenge
A brand launching into e-commerce for the first time has to earn everything at once. It needs to be seen, trusted and bought from, all before anyone has heard the name. Most new brands rush the launch, go live on thin foundations, and then spend months firefighting the gaps.
When we came on board, Lost In Hound had the idea and little else in place. No e-commerce engine, no brand identity out in the world, no following, no proof. The challenge was not simply to launch a shop. It was to build an entire brand and the machine behind it, strong enough to launch with credibility from day one and robust enough to scale on, so that the moment the brand went live, it was ready to be seen and ready to sell.
Our Approach
- Brand identity and kit
- Shopify store and ongoing support
- Facebook and Instagram shops
- Content, paid ads and community
- Amazon and TikTok
We did not rush to launch. For months beforehand we worked hand in hand with the founders to put real foundations in place, the kind most brands only wish they had built later.
That meant a full digital setup from the ground up. We shaped the brand identity and brand kit, built the complete e-commerce store with ongoing website support, and configured the full Shopify and Meta Commerce setup, Facebook and Instagram shops, product catalogues and tracking all put in place properly. Running underneath it all was the digital security and technical support to keep the whole operation stable and protected. Around the build, we shaped the strategy for how the brand would look, sound, launch and grow, so that going live was a considered moment, not a leap of faith.
When Lost In Hound launched in June 2026, it did not arrive quietly. It arrived as a finished, credible, fully operational business.
From there, the work turned to momentum. Through consistent content, paid advertising, hands on social media management and a genuine focus on community, we grew the brand from nothing into real numbers, over 1.5 million content views and more than 4,600 engaged new followers, while expanding onto both Amazon and TikTok as the brand gathered pace. The aim in those early months was a solid baseline of growth, a real foundation of attention and audience to build sales on top of.
That baseline came together faster than we expected. The visibility and following we had built began to convert, and the brand moved from growing an audience to generating genuine sales. Since then we have stayed hands on, optimising as real customer behaviour comes in, and what began as a startup idea is now a healthy, scaling e-commerce brand with real customers and real room to grow.
A brand with potential, taken from idea to powerhouse. That is exactly what we do.
