Case Study:
The 100 Day Plan Company
Strengthening Executive Lead Generation for The 100 Day Plan Company
Introduction
The 100 Day Plan Company helps senior leaders and executives accelerate their impact during the first 100 days in a new role. MM Digital partnered with the organisation to strengthen its digital lead generation and connect its services with senior decision-makers.
Client Overview
The company specialises in executive development, helping leaders clarify their strategy, build stakeholder relationships, and deliver measurable results quickly. Their services are designed for senior professionals seeking structure and momentum during key career transitions.
Challenges and Objectives
The key challenge was reaching and engaging senior-level professionals online. Challenges included:
• Targeting a niche executive audience • Increasing enquiries from qualified decision-makers • Communicating complex leadership concepts clearly online • Strengthening the brand’s digital authority
The objective was to generate consistent engagement and enquiries from senior leaders.
MM Digital’s Approach
MM Digital implemented a focused lead generation strategy.
Targeted Campaigns: Designed campaigns aimed specifically at senior executives and leadership audiences.
Thought Leadership Content: Developed professional content highlighting leadership insights and expertise.
Website Optimisation: Improved the user journey to encourage enquiries and engagement.
Audience Targeting: Used refined targeting to connect with relevant professional networks.
Results and Impact
The strategy delivered strong engagement from executive audiences. Key results include:
• 312+ senior leads engaged • 150+ enquiries generated • Improved visibility within executive leadership networks • Increased engagement with leadership development content
Conclusion
Through targeted marketing and strategic positioning, MM Digital helped The 100 Day Plan Company connect with a highly specialised audience and generate meaningful engagement from senior leaders.