Case Study:
Waldrons Patisserie

Expanding Waldrons Patisserie’s Digital Reach Across the UK Foodservice Industry

Introduction

Waldrons Patisserie is a long-established dessert manufacturer supplying high-quality cakes and desserts to restaurants and hospitality businesses across the UK. MM Digital partnered with Waldrons to expand their digital visibility within the competitive foodservice market.

Client Overview

Based on Dartmoor, Waldrons Patisserie has been producing handcrafted desserts since 1985. Their products are supplied nationwide to restaurants, hotels, and hospitality venues seeking high-quality frozen desserts that are easy to serve.

Challenges and Objectives

The company wanted to strengthen its digital presence within the hospitality sector. Key challenges included:

• Reaching restaurant owners and hospitality buyers online • Increasing brand visibility across the UK • Generating new business leads from the foodservice sector • Highlighting their diverse product range digitally

MM Digital’s Approach

MM Digital implemented a strategy focused on visibility and lead generation.

Industry Targeting: Developed campaigns aimed specifically at hospitality professionals.
Content Marketing: Created engaging content showcasing Waldrons’ dessert range.
Social Media Growth: Strengthened brand visibility across social platforms.
Lead Generation Strategy: Encouraged enquiries from restaurants, cafés, and hospitality buyers.

Results and Impact

The strategy delivered significant digital growth. Key results include:

• 3,000+ local leads generated • 18%+ follower growth • Improved brand visibility across the UK hospitality sector • Stronger engagement from restaurant owners and buyers

Conclusion

Through targeted digital marketing and strategic content, MM Digital helped Waldrons Patisserie expand its reach within the UK foodservice industry while strengthening its digital presence.